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To achieve optimum vitamin absorption and utilization.
Companies who sell individual vitamins and supplements
don't like to talk about absorption and utilization. What they
don't want you to know is when vitamins are purchased
separately it is impossible to know which ones must be
"supplemented" to allow proper absorption and utilization
(unless you have an education in nutrition). In the end you're
paying for expensive vitamins that may not work as advertised.
Here's a great example: Did you know that Calcium, when
purchased individually, is minimally effective? Calcium must
be supplemented with several other vitamins including
Magnesium and Vitamin D to allow your body to properly
absorb it. This is true of most, if not all supplements.